Fusion: An Environmental Fragrance
CLIENTS: Centrum Beeldende Kunst and Grafisch Atelier, Utrecht, Netherlands
OBJECTIVE: Develop an environmental wellness fragrance for a merger between Centrum Beeldende Kusnt and Grafisch Atelier Utrecht, two Dutch art organizations who needed to ease the merger’s effect on each institution’s identity.
OVERVIEW: Institutional Wellbeing takes as its point of departure the shift in personal and collective equilibrium that occurs when the dynamics of one’s physical and social environment change.
In an effort to restore institutional equilibrium, a Contraposto representative conducts a series of diagnostic consultations with staff, board members, and patrons in order to develop a custom environmental wellness fragrance for the institution. The process centers on applied kinesiology as a diagnostic modality; it is the assumption is that our body can, without our mind knowing it, respond to our environment in a way which suggests that it knows what makes it weak and what makes it strong. The goal of the diagnostic consult is to use techniques of applied kinesiology to discover what fragrances strengthen or weaken the individual’s body, and then to seek to maximize the former and minimize the latter in the creation of an environmental wellness fragrance.
RESULTS: By exploiting the precognitive sense of smell, Contraposto’s custom fragrance can be applied at regular intervals to cleanse the environmental ambiance, thereby stimulating consistent degrees of positive energy and creativity, encouraging high levels of productivity and enthusiasm.
LAUNCH PARTY: Black light sensitive, hand-printed wall paper, glowing gin martinis and perfume waifs. Just another night in Utrecht. See photos.
FRAGRANCE NOTES: Fragrance was conceived as two fragrances that merge together. The more exclusive, cast aluminum edition carries the scents separately, while the other edition contains a homogenous mixture. The one fragrance smells of spicy basil on top of wet, woody base. The other fragrance layers citrus notes above a chamomile base.
Made Exclusively by
c o n t r a p o s t o
Edition of 10 $100
Edition of 100 $40
OBJECTIVE: Develop an environmental wellness fragrance for a merger between Centrum Beeldende Kusnt and Grafisch Atelier Utrecht, two Dutch art organizations who needed to ease the merger’s effect on each institution’s identity.
OVERVIEW: Institutional Wellbeing takes as its point of departure the shift in personal and collective equilibrium that occurs when the dynamics of one’s physical and social environment change.
In an effort to restore institutional equilibrium, a Contraposto representative conducts a series of diagnostic consultations with staff, board members, and patrons in order to develop a custom environmental wellness fragrance for the institution. The process centers on applied kinesiology as a diagnostic modality; it is the assumption is that our body can, without our mind knowing it, respond to our environment in a way which suggests that it knows what makes it weak and what makes it strong. The goal of the diagnostic consult is to use techniques of applied kinesiology to discover what fragrances strengthen or weaken the individual’s body, and then to seek to maximize the former and minimize the latter in the creation of an environmental wellness fragrance.
RESULTS: By exploiting the precognitive sense of smell, Contraposto’s custom fragrance can be applied at regular intervals to cleanse the environmental ambiance, thereby stimulating consistent degrees of positive energy and creativity, encouraging high levels of productivity and enthusiasm.
LAUNCH PARTY: Black light sensitive, hand-printed wall paper, glowing gin martinis and perfume waifs. Just another night in Utrecht. See photos.
FRAGRANCE NOTES: Fragrance was conceived as two fragrances that merge together. The more exclusive, cast aluminum edition carries the scents separately, while the other edition contains a homogenous mixture. The one fragrance smells of spicy basil on top of wet, woody base. The other fragrance layers citrus notes above a chamomile base.
Made Exclusively by
c o n t r a p o s t o
Edition of 10 $100
Edition of 100 $40
